The impact of Ford’s apparently global focus on performance has had on its iconic brands; Mustang and RS, is clear to see.
But aside from building impressive cars – and no-one could argue the new generation Focus RS and Mustang GT aren’t impressive – Ford had the complex, and arduous task of positioning two very important cars within different markets, generations, and heritage centres.
For the first time in motoring history, Mustang and RS co-exist. And while it’s poetic to imagine a Focus RS cold-staring a Mustang GT when the lights go down in a Ford Store dealership, the reality is the two brands need each other now, more than they ever have.
In the UK, the providence in the RS brand might need proving to return to the hay day of the RS Escorts, the new car has all the attributes to at least lay the foundations; finally measuring up to, and in most cases trampling the competition.
Meanwhile, the Mustang did for America what the Mini did for Britain; characterising a generation of motorists, and motoring enthusiasts. That it spawned a series of performance-focused muscle cars, and this new car emulates this part of the Mustang story is almost irrelevant. Almost.
What definitely isn’t irrelevant, is that the teams behind both the Focus RS and the Mustang seem to have re-found their passion for the brands, and Ford now seems to want to share this passion with the world.
For the first time since the ’90s for Ford, and arguably long before that for the Mustang, Ford seems to understand what these models mean to their respective audiences. In turn, the company appears to have been rewarded with global acclaim.
This latest film brings to life these two reborn legends of classic motoring…